TV advertising

[ThomasWhite]

Hello, colleagues! I am interested in your experience with TV advertising, how effective is it still? I saw data that the young audience is increasingly moving to digital, but large brands continue to invest in TV advertising. How justified is this approach?

[BernardGallagher]

Personally, my experience with TV advertising has been very successful, and I believe that this format is still relevant, especially if you build the right strategy. Of course, digital marketing is developing rapidly today, and younger audiences do spend more time online. However, this does not mean that TV advertising has lost its power. Big brands continue to invest in television because it provides a high level of trust, wide reach and a powerful influence on decision-making. TV advertising is especially effective when combined with digital channels - this allows you to maximize the audience and increase engagement. By the way, do you know what does hbo max have (https://www.simulmedia.com/tv-advertising-glossary/what-is-hbo-max)? Platforms like HBO Max demonstrate that TV advertising is gradually transforming, integrating into streaming services.

[Logical]

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