FEEDBACK REQUESTED ON MERNETWORK ADVERTISEMENT

[malinghi]

We're going to be running a print ad and I was hoping you guys could give some feedback on which you like best. Also, what do you think of the tagline? Any input would be much appreciated!


http://oi56.tinypic.com/v3ngnl.jpg


http://oi52.tinypic.com/2ptapht.jpg


http://oi54.tinypic.com/2vni3vb.jpg


http://oi55.tinypic.com/j8o21l.jpg

[MermaidAubrin]

I like the the first one best an I think you should delete the a and have it just say "be part of the pod" just my opion :)

[melbel1023]

I like the first and last one! The middle two don't have very prominent tails in the shot =)

[Mermaid Lorelei]

I'd have to go with the first. The underwater aspect and the visible tails make it much more appealing to the fact that this is a merfolk forum.

[APhishOutofWater]

I totally agree with Aubrin.

[Mermaid Jewel]

I love the first one. Also, I don't think you need the comma. So it's "Be part of the pod at Mernetwork.com"

[Mermaid Hamant]

I like the first one. Also I agree with Jewel. It should say: "Be part of the pod at Mernetwork.com."

[jukumerboii]

FIRST!!!

[AniaR]

I prefer "be part of the pod" Keep it simple

[Mermaid Lorelei]

I agree with Raina. If the Mernetwork logo is at the bottom, I think we can skip having 'at mernetwork.com' at the end of the tagline.

[Spindrift]

I like the tagline "be a part of the pod" but I wish the pictures showed more of the tails.

[malinghi]

The reason I made the tagline have "at mernetwork.com" is because while it should be logical that if it says its a forum named mernetwork that its probably at the URL mernetwork.com, I didn't want to take any chances and felt that "mernetwork.com" should be somewhere on the ad. Also the repetition helps people remember the name.

[Aquatarian]

I like it. I think the first two are very good. Short and simple is best and more memorable if used multiple times.

[ide]

I prefer "be part of the pod" Keep it simple

Agreeing with Raina. Repetition in audio advertising works great, as long as the repeated branding occurs after several minutes of something different - in the case of a small visual advertisement it just doesn't make sense to be redundant. The fewer words you use, the more valuable they each are.

The first picture shows the tails best, so it's a clear winner, but you may want to actually hire a photographer if you're going to be paying for advertisements so you get a really clean & well-lit image.

If you're using these adds on Google, or somewhere that can link to the site, you don't ever need to say "Mernetwork.com" - if you're putting them in a magazine, you can add the ".com" to the end of the logo.

< / 2¢ >

[malinghi]

It isn't going to be on a website, its going to be in Mermaids Magazine. And you're right, the quality of the image isn't great, but I can't really schedule a special photoshoot or anything. All of these pictures are just the ones I have from the convention in August. In the future whenever I get the chance to swim with people I'm going to try to take some good photos for use in promotional material and stuff.

[MermaidAubrin]

I totally agree with Aubrin. yay

[green52]

I too agree with Aubrin. First one, minus the "a".

Also, aside from the image quality (which can't be helped, plus, I'm betting that I took that, so I can't complain), it looks really well done. I can't believe you have such a good shot for the ad.

[ide]

Another option, in lieu of hiring a photographer - depending on the size of your advert, it might be cleaner & more memorable to just put the MerNetwork logo up with a short caption under it and leave it at that. If the add is going into a magazine -full- of high quality images of mermaids, rather than put a snapshot amongst them (even if it is a cute one), getting your logo in there might make a better impression.

[AniaR]

When I said that, I was meaning to refer to the first add as opposed to "global pod".

[Mermaid Jewel]

Well nearly everyone on the site has a good/semi-good quality picture. If you tried to put as many as you could get permission for into a grid (like Brady Bunch I guess?) then put the message over it, that could be another option for an ad that's more higher quality :D

[AlohaMermaid]

It's a great idea to advertise, and I agree with the other posts that the photo needs to be crisp and clear, and show the tails.

Susan Knight took some amazingly gorgeous photos of the MerCon. She's a professional photographer who does most of my uw mermaid photos, and her work was heavily featured in the first issue of the Mermaid Magazine. I can contact her if you'd like or you can email her at underwaterguide@yahoo.ca.

Karen Kay, the publisher of the magazine, has tons of Susan's pictures on file. She can help you create the ad. She did that for me for my ad that was on the back page of the magazine.

[malinghi]

I just want to thank everybody for their really useful feedback. We sent in the first version, with the tagline changed to remove the "a", and I tried to clean up the image a little bit. I think it looks really nice, and I'm definitely excited to see it published.

And in the future we're definitely going to be conscientious that when we meet up for group swims its a really great opportunity to get some photos for promotional stuff. Speaking of which, I think I'd like to try to organize some kind of local get together in the South sometime this year, if anyone is in the south and is interested in hanging out.

[Mermaid Jewel]

Interested, definitely :)

[Anita Mermaid]

Good choice on the first one! Hahaha, but of course, I like the last picture with ME in it xD
I need to get my hands on this mag so I can see it all in print <3