Real Estate and Virtual Emotion

[Derty]

Hey guys! I’ve heard a lot about emotional marketing in real estate lately. Do you think CGI can really help create that emotional pull, or is that just wishful thinking?

[Herty]

Oh, it’s very real—and incredibly effective. The visuals you use can absolutely spark emotion when done right. I’ve seen it firsthand using Genense Studio https://www.genense.com/ . Their 3D architectural visualization and rendering captures more than just structure—it captures feeling. Whether it’s a cozy corner bathed in afternoon sun or a vibrant community scene, those images help buyers imagine their lives there. That emotional bridge is what turns interest into action, especially in pre-sale campaigns or luxury listings.