Yeah, its pretty awful. Most of us who do this business do it because we LOVE it, not for the money. Australia doesn't have a Disney store, let alone a DisneyLand/World; the gap was being filled by these small businesses. If anything it was helping Disney in Australia: all the merchandise parents buy for parties is pretty impressive! Most of us were unaware we were even doing something wrong, as we've been in business for years with no issues.
Its been a big blow to the entertaining companies here, we can only hope we fly under the radar :P