Eckerö line has apparently done a series of ads and commercials featuring mermaids. I've seen one of the ads already on a nearby bus stop and another one at at train station. The commercials can be viewed on Youtube:
https://www.youtube.com/user/eckeroline
(I will provide translations for what they are saying at some point (It's the middle of the night right now, and I've been swimming a large portion of the day.)
(Go to Eckerö Line's Youtube page if the link above isn't visisble.)
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