Saying your mermaid photos are to "help the ocean" is like our industry version of thoughts and prayers. It's nice, but it's better to get off your fishbutt and do something. Volunteer for environmental events like World Oceans Day. Give some educational workshops. Do a beach cleanup. Donate to charity in your business name. But please don't look down on others because you're pretty pics aren't doing much to save the planet. You might inspire the odd person just like thoughts and prayers do. But in the end, a photo shoot of a mermaid on the beach isn't going to clean up all the plastic pollution you moved to get the shot.

Disclaimer: I *do* believe art can enact change and I've seen it. But in our industry this is like something people say for cred with eco conscious crowds. So many do nothing else but standard mer photos and claim they're helping the ocean. Just be a mermaid model. It's ok. You don't have to assign yourself to a cause if activism isn't for you.

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