Hi, i just saw this thread, which involves me. Id be happy to chime in here. So, the way that United States trademark laws work is that the first person/ company to use a logo or brand name in commerce is granted common law ownership of the name. You can further establish ownership by registering with the united states patent and trademark office, but it is not always neccessary if previous ownership/use is documented beyond dispute. So, about the names: Aquarius vs. Aquariuz. The names are generic, thats true, but the name is trademarkable within each industry category. Within the united states trademark amd patent process, there are many different goods and services categories ( i forget how many exactly), but heres a few: Industrial solvents, sporting goods, textiles, etc...those are all different categories. For each goods and services category, i.e., for each industry ( such as mermaid tail makers, which, actually, falls under clothing), there can only be one name of any similar type within that category. So, for example, there can only be one Acme within the automotive goods and services category. If another company wanted to trademark their name Acme in a different goods and services category, they could. But if another Acme wanted to try to get trademarked within the same industry, or use descriptive wording attached to their trademark that denoted the same industry, they would be denied that right of ownership. The trademark is already owned by the original Acme for that industry.
Back to that descriptive wording: trademarks must consist of atleast one name brand...other aspects of name are considered descriptive. So, for example, swim tails owner is saying Aquarius Mermaid Tails is the full name...but, Mermaid Tails is actually descriptive of the product, and not the name itself ( this shit gets a little tricky, but all this is available for anyone to read online, as well as underscored in two conversations ive had with an IP lawyer.) Afterall, you definitely could not just trademark ‘Mermaid Tails’...the mermaid tails part is an adjective of the product, not the actual business name itself. To answer the question of trademarking generic terms...you can, if the name is not already trademarked in the same industry. Someone could open the ‘Star clothing company’ within the clothing category, and yes, own that trademark, as generic as it is.
As far as the spelling difference between Aquariuz and Aquarius...it makes little or no difference. Trademark infringements do not have to be spelled exactly the same to be considered infringements...they only have to be close enough or sound similar enough to be warranted to cause confusion among customers ( or in google searches)... and her choice of name is far exceeding that similarity. The attachment of ‘mermaid tails’ or not to the business name is not crucial, as, as i said, and have been informed, is considered descriptive of the product. If anything, the mermaid tails part of her choice in business name is only hurting her more, as it only underscores the fact that we are in the same industry. Several of my social media pages say ‘Aquariuz Mermaid Tails’...a few of my business pages and license just say Aquariuz. It doesnt matter, Spas the mermaid tails part of the title is descriptive. So, essentially, you have two businesses named Aquariuz/ Aquarius within the same industry....the exact same industry, no less. Its not even as if shes manufacturing blue jeans and im making dresses (in which case, i may not even have cared). So, yes, the name is a little generic, but, nevertheless, my use of it preceeded hers, in this industry, by about five years or so. Someone on this thread had also mentioned one of the monofin styles that has an ‘aquarius’ version...was it a finis? ...I cant remember now, but yes, I do know what you are talking about. In this instance, Aquarius is not used as a business trademark..thats not the name of their business, merely the description style of one of their products.
Anyways, whew, sorry so long winded, its definitely been an educating experience for me, and the laws are very interesting. I hope this helps explain why i have decided to move forward with maintaining my ownership of the name. My hope is that she finds something more beautiful and befitting, instead of my generic ol name, so she can jump start her new brand with proper beauty and individualism. Thankyou for your support!!
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