Any social network lives and develops only due to the activity of content authors. The more it is, the better it is, the longer the audience stays in the application. In this regard, TikTok tried to make life as easy as possible for its creators. No need to come up with ideas!
Catchmod
Yes Yes! TikTok has saved its users from the biggest headache of any content maker. If other social networks stimulate authors to unique, original creativity, then the tiktoker is constantly pushed to the same thought: “Do it like everyone else! Repeat after the most popular! Whether in the trend!".
Users themselves do not need to be asked for a long time. They clearly see what content gets into the "Recommendations" feed, what trends are top in the "Favorites" section, what videos get the most likes and comments. A couple of clicks and another variation of many hundreds of videos similar in plot appears on the platform.
The second key point was the ease of creating a video. The built-in editor is fast and easy to use. Attracts a large number of filters, masks. Creating a flashy TikTok video with pretty effective filters doesn't take much effort.
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