This is not a weird stereotype so much as something evolution has ingrained in humans.
Back when genes mattered, one of the things most needed for survival was good health.
A pristine skin (just as nice long hair) was an indicator of that.
The lighter the skin tone, the easier it is to spot any irregularities, therefore our ancestors tended to choose partners with the lightest possible skin to ensure they weren't fooled about its healthy look.
I could easily see that for myself when I had a picture of me which had been taken in bad light, it looked fantabulous.
Then I made it brighter to look more natural, and bam, bad skin, wrinkles and lines in the face, and other things I'd rather have stay hidden
So having a lighter skin can be a biiig disadvantage.
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